Suchergebnisse

O presente artigo estuda o processo de internacionalização tendo como foco os movimentos de desinvestimentos, partindo do princípio que o mesmo fator de estratégia de crescimento pode explicar também a estratégia de desinvestimento. O estudo de caso mostrando a trajetória de internacionalização da Petrobras é usado para reflexão do aporte teórico desenvolvido. O caso mostra que o processo de internacionalização é caracterizado por movimentos de crescimento e desinvestimento seqüenciais num mercado. Além disso, na empresa o crescimento e desinvestimento acontecem ao mesmo tempo em diferentes mercados. Isto ressalta a tese do artigo de que, as mesmas razões para o crescimento e entrada no mercado estrangeiro podem explicar as estratégias de desinvestimento.

Este artigo demonstra a importância do gerenciamento de projetos na implementação de estratégias de internacionalização das empresas. Para isso, são analisados os casos de duas empresas. No primeiro caso, uma multinacional brasileira. No segundo, a subsidiária brasileira de uma multinacional japonesa. O estudo demonstra a eficácia do gerenciamento de projetos na operacionalização e implementação das estratégias de internacionalização. O estudo contribui ainda, para o entendimento do processo de evolução das subsidiárias, sobretudo na construção de vantagens competitivas próprias, que permitem uma maior importância estratégica dentro da corporação multinacional.

Purpose
This study aims to analyze the organizational learning capability relationship with operational performance and frugal innovation across Brazilian companies.


Design/methodology/approach
Quantitative research was performed using collected data from 154 firms, which were analyzed using structural equation modeling.


Findings
The results showed that organizational learning capability is an antecedent of frugal innovation. The results also predict a better operational performance for companies that actively innovate cost-effectively. Another result was the positive relationship between the organizational learning capability and the operational performance. The authors found that the indirect and positive relationship between organizational learning capability, frugal innovation and operational performance was confirmed, reinforcing the literature.


Research limitations/implications
A theoretical implication of this study can be seen in the establishment of the relationship between organizational learning capability, frugal innovation and operational performance since no studies linking these variables together were found. Therefore, the organizational learning capability and the frugal innovation can be considered facilitators of the operational performance.


Practical implications
Managers should consider organizational learning and frugal innovation when thinking about firms' operational performance. In this way, to facilitate and achieve higher performance, it was found that organizational learning capability and frugal innovation have a great deal of impact on operational performance.


Social implications
At frugal innovation, the needs of citizens are prioritized. It is a great instrument to face crises since it consists of developing simpler and cheaper products and services quickly, making them accessible to a larger group of consumers.


Originality/value
This study seeks to understand whether Brazilian companies are moving toward a more frugal innovation strategy. The study opens the possibility of showing whether the organizational learning capability has also impacted this change.

O objetivo deste artigo é analisar se as empresas brasileiras que estão indo explorar vazios institucionais em Angola estão sendo apoiadas pelo Estado. Foram adotadas as perspectivas teóricas relacionadas às temáticas de vazios institucionais, de vantagens específicas da firma (FSA) e o papel do Estado na internacionalização de empresas. A amostra do estudo foi composta de entrevistas com 12 especialistas das relações Brasil-Angola. Os resultados da investigação apontam que as empresas brasileiras que foram para Angola possuíam vantagens competitivas bem definidas e, em sua maioria, foram para o país africano visando explorar os vazios institucionais locais. Entretanto, na percepção dos atores envolvidos, as empresas brasileiras que estão indo explorar vazios institucionais, se valendo das suas vantagens competitivas, não foram apoiadas eficientemente pelo Estado brasileiro. Os achados também indicam que, para ter sucesso nos negócios em Angola, é fundamental construir parcerias com agentes locais como empresários e, sobretudo, o governo.

AbstractThis study aimed to empirically analyse the relationship between technological intensity profile and local socio‐economic development, using the theories of path dependence and microregional agglomeration economies. We applied the technique of linear hierarchical modelling with data from 645 municipalities in Brazil. Our results demonstrated that current municipal socio‐economic development could be explained by the local technological path itself but even more so by the technological intensity of the microregion. This article's contribution lies in its union of two theoretical perspectives and its adoption of a quantitative approach, allowing for the analysis of municipal development at two levels, local and microregional.

Purpose
The purpose of this research is to identify the impacts of the country of origin of a franchise chain on its commitment in the destination countries, verifying the institutional particularities between the chains from emerging and developed countries.


Design/methodology/approach
The research is descriptive and quantitative and involved 724 franchise chains from 10 countries of origin (Brazil, Russia, India, South Africa, Argentina, USA, Germany, Australia, Spain and Portugal), spread over 174 destination countries, totaling 3,513 cases.


Findings
The results indicate that institutional preferences do not vary according to the country of origin of the franchise chain but rather vary according to the destination country.


Research limitations/implications
This paper contributes to institutional theory by identifying a set of characteristics that explains the selection of international markets and the commitment of franchise chains.


Practical implications
The results obtained in the study can help managers of franchise chains to make decisions related to the selection of destination countries for international expansion based on the institutional characteristics of the markets and their compatibility with the objectives of the franchise chains.


Originality/value
Companies in emerging countries internationalize according to different management logics from those of companies from developed countries. Thus, it is possible that the process of selecting countries for internationalization is also based on different criteria that reflect different institutional preferences. The thesis defended in the paper is that market potential is more important to franchisees from emerging markets, whereas contract enforcement is more important to franchisees from developed markets.